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ASC346 - Sociology of the Media and Popular Culture

Enrolment modes:Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Cloud (online)
Credit point(s):1
EFTSL value: 0.125
Unit chair:K Lane
Prerequisite:

Nil

Corequisite:

Nil

Incompatible with:

ASC246, ASC446

Note: Online teaching methods require internet access.
You will need to access substantial learning resources and experiences in CloudDeakin (Deakin’s online learning environment). Compliance with the Standards in computing, connectivity and student capability are a condition on your enrolment.

Content

Employing a variety of theoretical perspectives, the unit analyses the social, cultural, economic and political features of mass media. These paradigms are approached from a specifically sociological perspective covering various aspects of the media industries, texts, audiences and newer technologies. Topics include:

  • Is the media just 'big business'?
  • Can the media influence people's attitudes and behaviour?
  • Do advertisements work?
  • Is the news factual?
  • Why are soap operas so popular?
  • Has the media enhanced citizenship and democracy?
  • Will the Internet be a liberating technology?

Assessment

Campus mode: One essay 2000 words 40%, seminar performance 20%, examination 40%.
Cloud (online): One essay 2000 words 40%, online test 20%, examination 40%

Unit Fee Information

Unit fee information available soon

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