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ASC346 - Sociology of the Media and Popular Culture

Unit details

Year2017 unit information
Enrolment modes:Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit chair:

Karen Lane

Prerequisite:

Nil

Corequisite:

Nil

Incompatible with:

ASC246, ASC446

Contact hours:

Campus: 1 x 1 hour Class per week, 1 x 1 hour Seminar per week.

Cloud (online): Learning experiences are via CloudDeakin.

Content

Employing a variety of theoretical perspectives, the unit analyses the social, cultural, economic and political features of mass media. These paradigms are approached from a specifically sociological perspective covering various aspects of the media industries, texts, audiences and newer technologies. Topics include:

  • Is the media just 'big business'?
  • Can the media influence people's attitudes and behaviour?
  • Do advertisements work?
  • Is the news factual?
  • Why are soap operas so popular?
  • Has the media enhanced citizenship and democracy?
  • Will the Internet be a liberating technology?

Assessment

Campus:

Essay, 40%, 2000 words

Class Exercises, 20%

Test, 40%

 

Cloud (online):

Essay, 40%, 2000 words

Quiz, 20%

Test, 40%

Unit Fee Information

Unit fee information available soon

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