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ASC346 - Sociology of the Media and Popular Culture

Unit details

Year2016 unit information
Enrolment modes:Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit chair:K Lane




Incompatible with:

ASC246, ASC446

Contact hours:

Campus: 1 x 1 hour Class per week, 1 x 1 hour Seminar per week.

Cloud (online): Learning experiences are via CloudDeakin.


Employing a variety of theoretical perspectives, the unit analyses the social, cultural, economic and political features of mass media. These paradigms are approached from a specifically sociological perspective covering various aspects of the media industries, texts, audiences and newer technologies. Topics include:

  • Is the media just 'big business'?
  • Can the media influence people's attitudes and behaviour?
  • Do advertisements work?
  • Is the news factual?
  • Why are soap operas so popular?
  • Has the media enhanced citizenship and democracy?
  • Will the Internet be a liberating technology?


Campus mode:

One essay 2000 words 40%

Weekly written and verbal analytical tasks 20%

Examination 40%


Cloud (online):

One essay 2000 words 40%

Online test 20%

Examination 40%

Unit Fee Information

All Commonwealth Supported Place (CSP), fee paying undergraduate and pre-2016 commencing students

Unit fee information available soon

2016 commencing International and full fee paying postgraduate domestic students

Your units are priced based on the course you are enrolled in. Please refer to the current year's course entry to estimate the unit cost.

You can calculate the cost of each unit by using the following calculation:

Course fee x unit EFTSL value = unit price

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