Business on the Internet
|Enrolment modes:||Trimester 1: Burwood (Melbourne), Waterfront (Geelong), Cloud (online)|
Trimester 3: Burwood (Melbourne), Cloud (online)
|Previously coded as:||MSC244|
|Unit chair:||L Nguyen|
1 x 2 hour class, 1 x 1 hour seminar per week
Note:You will need to access substantial learning resources and experiences in CloudDeakin (Deakin’s online learning environment). Compliance with the Standards in computing, connectivity and student capability are a condition on your enrolment.
The Web is a critical component in any modern organisation. This unit provides students with an understanding of how a business can exploit the Internet's capabilities in a business-to-consumer context. It also develops students' skills in designing, evaluating and using websites as a means of revenue generation and marketing communication. Further, it introduces students to the legal, ethical and security concerns which must be taken into account when businesses utilise the Web.
Assignment 40%, Examination 2 hours 60%, Hurdle requirement: achieve at least 50% of the marks available on the examination.
Unit Fee Information
|Student Contribution Rate*||Student Contribution Rate**||Fee rate - Domestic Students||Fee rate - International students|
* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.