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MIS312 - Social Media and Mobile Strategies

Unit details


2016 unit information

Enrolment modes:
Credit point(s):1
Previously coded as:MSC349
EFTSL value:0.125
Unit chair:

G Pye


For students commencing courses M300, M307, D301, D313, D317, D321, D322, D325, D338, D366 or D388 from Trimester 1 2016 must pass MAA103, MAE101, MAF101, MIS171, MLC101, MMK101, MMM132, MWL101

Incompatible with: Nil
Contact hours:

Campus: 1 x 3 hour class per week
Cloud(online): Learning resources are via CloudDeakin


This unit examines the important themes and contemporary issues in eBusiness strategies. It places special emphasis on helping students develop practical skills in formulating, implementing and analysing eBusiness strategies in a real life business context. In exploring contemporary issues in eBusiness strategies, the unit explores how modern organisations are leveraging social networks, blogs, virtual worlds, mobile computing and various Web 2.0 technologies for next generation eBusiness. In addition, the unit provides deep insight into how organisations generate, capture and share business values from eBusiness.


Campus-enrolled and Cloud (online) enrolled students:

Written Assignment (Analytical Essay/Work-based Report) (Group 3-6 Students) 2500-3000 words 40%,

Examination 2 hours 60%

Hurdle requirement: achieve at least 50% of the marks available on the examination.


Study Tour:

Written assignment 1 (session reviews) 1000 words 20%,

Written assignment 2 (journal) 2000 words 30%,

Written assignment 3 (group/5 students) 5000 words 50%

Hurdle requirement: achieve at least 50% of the marks available in each of the three assessment tasks.

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