Return to previous page

MIS312 - Social Media and Mobile Strategies

Unit details


2017 unit information

Enrolment modes:Trimester 1: Burwood (Melbourne), Waterfront (Geelong), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Previously coded as:MSC349
Unit chair:

G Pye


For students commencing courses M300, M307, D301, D313, D317, D321, D322, D325, D338, D366 or D388 from Trimester 1 2016 must pass MAA103, MAE101, MAF101, MIS171, MLC101, MMK101, MMM132, MWL101

Incompatible with: Nil
Contact hours:

Campus: 1 x 3 hour class per week
Cloud(online): Learning resources are via CloudDeakin


This unit examines the important themes and contemporary issues in eBusiness strategies. It places special emphasis on helping students develop practical skills in formulating, implementing and analysing eBusiness strategies in a real life business context. In exploring contemporary issues in eBusiness strategies, the unit explores how modern organisations are leveraging social networks, blogs, virtual worlds, mobile computing and various Web 2.0 technologies for next generation eBusiness. In addition, the unit provides deep insight into how organisations generate, capture and share business values from eBusiness.


Campus-enrolled and Cloud (online) enrolled students:

Written Assignment (Analytical Essay/Work-based Report) (Group 3-6 Students) 2500-3000 words 40%,

Examination 2 hours 60%

Hurdle requirement: achieve at least 50% of the marks available on the examination.



Unit Fee Information

Unit fee information available soon

Return to previous page