MIS721 - Social Media and Mobile Strategies
2016 unit information
|Enrolment modes:||Trimester 1: Burwood (Melbourne), Cloud (online)|
|Previously coded as:||Nil|
Campus: 1 x 3 hour class per week.
This unit provides students with knowledge and skills to effectively leverage the opportunities and appreciate the challenges associated with the use of social media channels and platforms as well as mobile technology. The aim of this unit is to develop meaningful strategic business outcomes to elucidate management principles and tactics for the management of mobile technologies and social media. Students will also develop an understanding of best practices, learn about potential pitfalls for organisations that venture into the social media space, to explore how the relationship between organisations and customers has changed and what role mobile technology as well as social media plays in connecting customers with organisations.
Presentation (group) 40%, Assignment (individual) 60%
Unit Fee Information
All Commonwealth Supported Place (CSP), fee paying undergraduate and pre-2016 commencing students
Unit fee information available soon
2016 commencing International and full fee paying postgraduate domestic students
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