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|Enrolment modes:||Trimester 1: Burwood (Melbourne), Cloud (online)|
|Previously coded as:||Nil|
1 x 3 hour seminar per week
You will need to access substantial learning resources and experiences in CloudDeakin (Deakin’s online learning environment). Compliance with the Standards in computing, connectivity and student capability are a condition on your enrolment.
This unit provides students with knowledge and skills to effectively leverage the opportunities and appreciate the challenges associated with the use of social media channels and platforms as well as mobile technology. The aim of this unit is to develop meaningful strategic business outcomes to elucidate management principles and tactics for the management of mobile technologies and social media. Students will also develop an understanding of best practices, learn about potential pitfalls for organisations that venture into the social media space, to explore how the relationship between organisations and customers has changed and what role mobile technology as well as social media plays in connecting customers with organisations.
Presentation (group) 40%, Assignment (individual) 60%
Unit Fee Information
Unit fee information available soon