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MIS721 - Social Media and Mobile Strategies

Unit details


2016 unit information

Enrolment modes:Trimester 1: Burwood (Melbourne), Cloud (online)
Credit point(s):1
Previously coded as:Nil
EFTSL value:0.125
Unit chair:

M Warren





Incompatible with:


Contact hours:

Campus: 1 x 3 hour class per week.
Cloud(online): Learning resources are via CloudDeakin


This unit provides students with knowledge and skills to effectively leverage the opportunities and appreciate the challenges associated with the use of social media channels and platforms as well as mobile technology. The aim of this unit is to develop meaningful strategic business outcomes to elucidate management principles and tactics for the management of mobile technologies and social media. Students will also develop an understanding of best practices, learn about potential pitfalls for organisations that venture into the social media space, to explore how the relationship between organisations and customers has changed and what role mobile technology as well as social media plays in connecting customers with organisations.


Presentation (group) 40%, Assignment (individual) 60%

Unit Fee Information

All Commonwealth Supported Place (CSP), fee paying undergraduate and pre-2016 commencing students

Unit fee information available soon

2016 commencing International and full fee paying postgraduate domestic students

Your units are priced based on the course you are enrolled in. Please refer to the current year's course entry to estimate the unit cost.

You can calculate the cost of each unit by using the following calculation:

Course fee x unit EFTSL value = unit price

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