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MLM790 - Marketing Law

Unit details

Year

2016 unit information

Enrolment modes:

Trimester 3: Burwood (Melbourne) Intensive, Cloud (online)

Credit point(s):1
EFTSL value:0.125
Unit chair:

V Huang

Prerequisite:Nil
Corequisite:Nil
Incompatible with: MLM760
Contact hours:

Trimester 2:

Campus: 1 x 3 hour seminar per week

Cloud(online): Learning experiences are via CloudDeakin

Trimester 3:

Burwood (Melbourne) Intensive: Dates are to be advised

Cloud(online): Learning experiences are via CloudDeakin

Content

This unit is designed to provide an introduction to: competition and consumer issues and intellectual property issues in complex industrial societies and the implications for sales and product promotion courses, marketing law; legal responses to the above, with particular reference to the Competition and Consumer Law Act 2011 (Cth) and key Intellectual Property statutes and related common law. The unit considers marketing law applied to advertising and promotional activities, product liability and product development, distribution agreements and related consumer protection obligations.

Assessment

Written Assignment 3000 words 40%, Examination 2 hours 60%

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