MLM790 - Marketing Law
2015 unit information
|Enrolment modes:||Trimester 2: Burwood (Melbourne), Cloud (online)|
Week 1: 2 x 5 hour seminar
Week 5: 2 x 6 hour seminar
Week 11: 6 hour workshop and
Cloud(online): Learning experiences are via CloudDeakin
Topics to be addressed include: the competition and consumer provisions of the Trade Practices Act 1974 (Parts IV and V) with particular focus on their implications for advertising, sales, marketing and distribution; intellectual property issues relevant to sales and marketing including registrable forms of intellectual property and common law protection; and enforcement and compliance issues, remedies and defences.
Written Assignment 3000 words 40%, Examination 2 hours 60%
Unit Fee Information
|Student Contribution Rate*||Student Contribution Rate**||Fee rate - Domestic Students||Fee rate - International students|
* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.