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MLM790 - Marketing Law

Unit details

Year

2016 unit information

Enrolment modes:

Trimester 2: Burwood (Melbourne), Cloud (online)
Trimester 3: Burwood (Melbourne) Intensive, Cloud (online)

Credit point(s):1
EFTSL value:0.125
Unit chair:

V Huang

Prerequisite:Nil
Corequisite:Nil
Incompatible with: MLM760
Contact hours:

Campus:

Week 1: 2 x 5 hour seminar

Week 5: 2 x 6 hour seminar

Week 11: 6 hour seminar and 3 hour seminar

 

Dates are to be advised


Cloud(online): Learning experiences are via CloudDeakin

Content

This unit is designed to provide an introduction to: competition and consumer issues and intellectual property issues in complex industrial societies and the implications for sales and product promotion courses, marketing law; legal responses to the above, with particular reference to the Competition and Consumer Law Act 2011 (Cth) and key Intellectual Property statutes and related common law. The unit considers marketing law applied to advertising and promotional activities, product liability and product development, distribution agreements and related consumer protection obligations.

Assessment

Written Assignment 3000 words 40%, Examination 2 hours 60%

Unit Fee Information

All Commonwealth Supported Place (CSP), fee paying undergraduate and pre-2016 commencing students

Unit fee information available soon


2016 commencing International and full fee paying postgraduate domestic students

Your units are priced based on the course you are enrolled in. Please refer to the current year's course entry to estimate the unit cost.


You can calculate the cost of each unit by using the following calculation:


Course fee x unit EFTSL value = unit price

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