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MLM790 - Marketing Law

Unit details

Year

2015 unit information

Enrolment modes:

Burwood (Melbourne) Intensive

Credit point(s):1
EFTSL value:0.125
Unit chair:

V Huang

Prerequisite:Nil
Corequisite:Nil
Incompatible with: MLM760
Contact hours:

Campus: Attendance is requred on the following dates and times:

Week 1:

  • Friday 13 November 2015: 9.00am - 5.00pm
  • Saturday 14 November 2015: 9.00am - 5.00pm

Week 7:

  • Friday 8 January 2016: 9.00am - 5.00pm
  • Saturday 9 January 2016: 9.00am - 5.00pm

Week 11: Revision

  • Saturday 6 February: 9.00am -12.30pm

Cloud(online): Learning experiences are via CloudDeakin

Content

This unit is designed to provide an introduction to: competition and consumer issues and intellectual property issues in complex industrial societies and the implications for sales and product promotion courses, marketing law; legal responses to the above, with particular reference to the Competition and Consumer Law Act 2011 (Cth) and key Intellectual Property statutes and related common law. The unit considers marketing law applied to advertising and promotional activities, product liability and product development, distribution agreements and related consumer protection obligations.

Assessment

Written Assignment 3000 words 40%, Examination 2 hours 60%

Unit Fee Information

Student Contribution Rate*Student Contribution Rate**Fee rate - Domestic Students Fee rate - International students
$1283$1283$3143$3219

* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.

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