MLM790 - Marketing Law
2015 unit information
Trimester 3: Burwood (Melbourne) Intensive
Campus: Attendance is required on the following dates and times:
Week 11: Revision
Cloud(online): Learning experiences are via CloudDeakin
This unit is designed to provide an introduction to: competition and consumer issues and intellectual property issues in complex industrial societies and the implications for sales and product promotion courses, marketing law; legal responses to the above, with particular reference to the Competition and Consumer Law Act 2011 (Cth) and key Intellectual Property statutes and related common law. The unit considers marketing law applied to advertising and promotional activities, product liability and product development, distribution agreements and related consumer protection obligations.
Written Assignment 3000 words 40%, Examination 2 hours 60%
Unit Fee Information
|Student Contribution Rate*||Student Contribution Rate**||Fee rate - Domestic Students||Fee rate - International students|
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.