Unit details
MMC401 - Qualitative Research for Business
| Offered at: | (B) |
|---|---|
| Credit point(s): | 1 |
| Offerings: | Trimester 1 |
| EFTSL value: | 0.125 |
| Cohort rule: | (For Bachelor of Commerce (Honours) and Bachelor of Property and Real Estate (Honours) students only) |
| Unit chair: | M Parris |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | Nil |
| Contact hours: | Offered in block mode only |
| Note: Online teaching methods require internet access. Please refer to the most current computer specifications. | |
Content
This unit will focus on skills needed to carry out qualitative research in management and marketing. This includes skills required for focus group research; interviewing; observational techniques; and case study research. In addition, the challenges of analysing and critiquing qualitative research will be considered. Selected topics include: the case study as a research strategy; the interactive nature of qualitative data-content analysis; coding and analysis of qualitative data and evaluating qualitative research.
Assessment
Assignment 1 (Research Essay) 2500 words 30%, Assignment 2 (Research Essay) 3000 words 35%, Assignment 3 (Research Essay) 3000 words 35%
Unit Fee Information
| Student Contribution Rate* | Student Contribution Rate** | Fee rate - Domestic Students | Fee rate - International students |
| $1260 | $1260 | $2594 | $2754 |
* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.
