MMC401 - Qualitative Research for Business
|Year||2016 unit information|
|Enrolment modes:||Trimester 1: Burwood (Melbourne)|
(For Bachelor of Commerce (Honours) and Bachelor of Property and Real Estate (Honours) students only)
This research unit requires no formal class attendance; however, it will involve a minimum of 22 hours’ supervised contact per trimester.
This unit will focus on skills needed to carry out qualitative research in management and marketing. This includes skills required for focus group research; interviewing; observational techniques; and case study research. In addition, the challenges of analysing and critiquing qualitative research will be considered. Selected topics include: the case study as a research strategy; the interactive nature of qualitative data-content analysis; coding and analysis of qualitative data and evaluating qualitative research.
Assignment 1 (Research essay) 2500 words 30%
Assignment 2 (Research essay) 3000 words 35%
Assignment 3 (Research essay) 3000 words 35%