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MMC401 - Qualitative Research for Business

Unit details

Year2015 unit information
Enrolment modes:Trimester 1: Burwood (Melbourne)
Credit point(s):1
EFTSL value:0.125
Cohort rule:

(For Bachelor of Commerce (Honours) and Bachelor of Property and Real Estate (Honours) students only)

Unit chair:

R Rentschler

Prerequisite:Nil
Corequisite:Nil
Incompatible with: Nil
Contact hours:

This research unit requires no formal class attendance; however, it will involve a minimum of 22 hours’ supervised contact per trimester.

Content

This unit will focus on skills needed to carry out qualitative research in management and marketing. This includes skills required for focus group research; interviewing; observational techniques; and case study research. In addition, the challenges of analysing and critiquing qualitative research will be considered. Selected topics include: the case study as a research strategy; the interactive nature of qualitative data-content analysis; coding and analysis of qualitative data and evaluating qualitative research.

Assessment

Assignment 1 (Research essay) 2500 words 30%

Assignment 2 (Research essay) 3000 words 35%

Assignment 3 (Research essay) 3000 words 35%

Unit Fee Information

Student Contribution Rate*Student Contribution Rate**Fee rate - Domestic Students Fee rate - International students
$1283$1283$2672$2837

* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.

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