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MMK101 - Marketing

Unit details


2015 unit information

Enrolment modes:Trimester 2: Burwood (Melbourne), Waterfront (Geelong), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit chair:R Casidy




Incompatible with:


Contact hours:

Campus: 1 x 1 hour class, 1 x 2 hour seminar per week

Cloud (Online): Learning experiences are via CloudDeakin


The aim of the unit Marketing is to examine how marketing organisations, both profit-oriented and not-for-profit, create value for end-users and business customers, and in return capture value from customers. Starting with discussion on the marketing process, the unit proceeds to examine marketing theory and practice – ranging from understanding customer needs, to designing customer-driven marketing strategies using the extended marketing mix in integrated marketing programs, and on to building customer relationships and capturing value for the organisation.


Assessment 1 (Individual) - Seminar exercises – for each of 10 seminars (approx 300 words each) 30%
Assessment 2 (Individual) – Written case study assignment - 2000 words 15%
Assessment 3 (Individual) – Written individual reflection on assignment learning - 500 words 5%
Examination (2 hours) 50%
Hurdle requirement: achieve at least 50% of the available marks in the examination

Unit Fee Information

Student Contribution Rate*Student Contribution Rate**Fee rate - Domestic Students Fee rate - International students

* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.

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