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MMK101 - Marketing Fundamentals

Unit details

Year

2016 unit information

Enrolment modes:Trimester 1: Burwood (Melbourne), Warrnambool, Waterfront (Geelong), Cloud (online)
Trimester 2: Burwood (Melbourne), Waterfront (Geelong), Cloud (online)
Trimester 3: Burwood (Melbourne), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit chair:

R Casidy

Prerequisite:

Nil

Corequisite:

Nil

Incompatible with:

MMK277

Contact hours:

Campus: 

1 x 2 hour seminar per week

In addition to seminars, students are also required to view the prescribed online videos(s) each week coupled with related readings prior to the seminar in order to be able to contribute effectively to the seminar activities and achieve the Unit Learning Objectives.


Cloud (Online): Learning experiences are via CloudDeakin

Content

The aim of the unit Marketing is to examine how marketing organisations, both profit-oriented and not-for-profit, create value for end-users and business customers, and in return capture value from customers. Starting with discussion on the marketing process, the unit proceeds to examine marketing theory and practice – ranging from understanding customer needs, to designing customer-driven marketing strategies using the extended marketing mix in integrated marketing programs, and on to building customer relationships and capturing value for the organisation.

Assessment

Assessment 1 (individual) – Marketing assignment (4000 words) – 50%
Examination (2 hours) – 50%
Hurdle requirement: achieve at least 50% of the available marks in the examination

Unit Fee Information

All Commonwealth Supported Place (CSP), fee paying undergraduate and pre-2016 commencing students

Unit fee information available soon


2016 commencing International and full fee paying postgraduate domestic students

Your units are priced based on the course you are enrolled in. Please refer to the current year's course entry to estimate the unit cost.


You can calculate the cost of each unit by using the following calculation:


Course fee x unit EFTSL value = unit price

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