MMK101 - Marketing Fundamentals
2016 unit information
|Enrolment modes:||Trimester 1: Burwood (Melbourne), Warrnambool, Waterfront (Geelong), Cloud (online)|
Trimester 2: Burwood (Melbourne), Waterfront (Geelong), Cloud (online)
Trimester 3: Burwood (Melbourne), Cloud (online)
1 x 2 hour seminar per week
In addition to seminars, students are also required to view the prescribed online videos(s) each week coupled with related readings prior to the seminar in order to be able to contribute effectively to the seminar activities and achieve the Unit Learning Objectives.
Cloud (Online): Learning experiences are via CloudDeakin
The aim of the unit Marketing is to examine how marketing organisations, both profit-oriented and not-for-profit, create value for end-users and business customers, and in return capture value from customers. Starting with discussion on the marketing process, the unit proceeds to examine marketing theory and practice – ranging from understanding customer needs, to designing customer-driven marketing strategies using the extended marketing mix in integrated marketing programs, and on to building customer relationships and capturing value for the organisation.
Assessment 1 (individual) – Marketing assignment (4000 words) – 50%
Examination (2 hours) – 50%
Hurdle requirement: achieve at least 50% of the available marks in the examination
Unit Fee Information
All Commonwealth Supported Place (CSP), fee paying undergraduate and pre-2016 commencing students
Unit fee information available soon
2016 commencing International and full fee paying postgraduate domestic students
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You can calculate the cost of each unit by using the following calculation:
Course fee x unit EFTSL value = unit price