Unit details
MMK101 - Marketing
| Offered at: | (B, S, online) |
|---|---|
| Credit point(s): | 1 |
| Offerings: | Trimester 2 |
| EFTSL value: | 0.125 |
| Previously coded as: | Nil |
| Unit chair: | S Adam |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | MMK277 |
| Contact hours: | 1x1 hour recorded lecture, 1x2 hour workshop per week |
| Note: Online teaching methods require internet access. Please refer to the most current computer specifications. | |
Content
The aim of the unit Marketing Principles is to examine how marketing organisations, both profit-oriented and not-for-profit, create value for end-users and business customers, and in return capture value from customers. Starting with discussion on the marketing process, the unit proceeds to examine marketing theory and practice – ranging from understanding customer needs, to designing customer-driven marketing strategies using the extended marketing mix in integrated marketing programs, and on to building customer relationships and capturing value for the organisation.
Assessment
Assessment 1 (Individual) - Workshop Exercises – for each of 10 workshops (approx 300 words each) 30%
Assessment 2 (Individual) – Written Case Study assignment -2000 words, 15%
Assessment 3 (Individual) – Written Individual Reflection on assignment learning - 500 words, 5%
Examination (2 hours) 50%
Hurdle requirement: achieve at least 50% of the available marks in the examination
Unit Fee Information
| Student Contribution Rate* | Student Contribution Rate** | Fee rate - Domestic Students | Fee rate - International students |
| $1260 | $1260 | $2594 | $2754 |
* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.
