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MMK101 - Marketing

Unit details


2015 unit information

Enrolment modes:Trimester 2: Burwood (Melbourne), Waterfront (Geelong), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit chair:

R Casidy





Incompatible with:


Contact hours:


1 x 2 hour seminar per week

In addition to seminars, students are also required to view the prescribed online videos(s) each week coupled with related readings prior to the seminar in order to be able to contribute effectively to the seminar activities and achieve the Unit Learning Objectives.

Cloud (Online): Learning experiences are via CloudDeakin


The aim of the unit Marketing is to examine how marketing organisations, both profit-oriented and not-for-profit, create value for end-users and business customers, and in return capture value from customers. Starting with discussion on the marketing process, the unit proceeds to examine marketing theory and practice – ranging from understanding customer needs, to designing customer-driven marketing strategies using the extended marketing mix in integrated marketing programs, and on to building customer relationships and capturing value for the organisation.


Assessment 1 (Individual) - Seminar exercises – for each of 10 seminars (approx 300 words each) 30%
Assessment 2 (Individual) – Written case study assignment - 2000 words 15%
Assessment 3 (Individual) – Written individual reflection on assignment learning - 500 words 5%
Examination (2 hours) 50%
Hurdle requirement: achieve at least 50% of the available marks in the examination

Unit Fee Information

Student Contribution Rate*Student Contribution Rate**Fee rate - Domestic Students Fee rate - International students

* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.

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