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MMK101 - Marketing

Note: You are seeing the 2013 view of this unit information. These details may no longer be current. [Go to the current version]
Offering information:

Not offered in 2013

Enrolment modes:

(B, S, Online)

Credit point(s):1
Offerings:

Trimester 1, trimester 2, trimester 3

Previously coded as:Nil
EFTSL value:0.125
Unit chair:S Adam
Prerequisite:

Nil

Corequisite:

Nil

Incompatible with:

MMK277

Contact hours:

1x1 hour recorded lecture, 1x2 hour workshop per week

Note:

Online teaching methods require internet access. Please refer to the most current computer specifications.

Content

The aim of the unit Marketing Principles is to examine how marketing organisations, both profit-oriented and not-for-profit, create value for end-users and business customers, and in return capture value from customers. Starting with discussion on the marketing process, the unit proceeds to examine marketing theory and practice – ranging from understanding customer needs, to designing customer-driven marketing strategies using the extended marketing mix in integrated marketing programs, and on to building customer relationships and capturing value for the organisation.

Assessment

Assignment 1 (written assignment 2500-3000 words) 30%, online tests 40%, reflection (1500-2000 words) 30%

Unit Fee Information

Student Contribution Rate*Student Contribution Rate**Fee rate - Domestic Students Fee rate - International students
$1224$1224$2506$2660

* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.

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