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MMK101 - Marketing

Unit details

Note: You are seeing the 2013 view of this unit information. These details may no longer be current. [Go to the current version]
Offering information:

Not offered in 2013

Enrolment modes:

(B, S, Online)

Credit point(s):1
Previously coded as:Nil
EFTSL value:0.125
Unit chair:R Casidy




Incompatible with:


Contact hours:

1x1 hour recorded lecture, 1x2 hour workshop per week


Online teaching methods require internet access. Please refer to the most current computer specifications.


The aim of the unit Marketing Principles is to examine how marketing organisations, both profit-oriented and not-for-profit, create value for end-users and business customers, and in return capture value from customers. Starting with discussion on the marketing process, the unit proceeds to examine marketing theory and practice – ranging from understanding customer needs, to designing customer-driven marketing strategies using the extended marketing mix in integrated marketing programs, and on to building customer relationships and capturing value for the organisation.


Assignment 1 (written assignment 2500-3000 words) 30%, online tests 40%, reflection (1500-2000 words) 30%

Unit Fee Information

Student Contribution Rate*Student Contribution Rate**Fee rate - Domestic Students Fee rate - International students

* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.

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