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MMK277 - Marketing Management

Unit details

Year2015 unit information
Enrolment modes:Trimester 1: Burwood (Melbourne), Warrnambool, Waterfront (Geelong), Cloud (online)
Trimester 2: Burwood (Melbourne), Cloud (online)
Trimester 3: Burwood (Melbourne)
Credit point(s):1
Previously coded as:MMK177
EFTSL value:0.125
Unit chair:

M Callaghan (Trimester 1 & Trimester 2), A Ringer (Trimester 3)



Incompatible with:


Contact hours:

Campus: 1 x 2 hour seminar per week

In addition to seminars, students are also required to view the prescribed online videos(s) each week coupled with related readings prior to the seminar in order to be able to contribute effectively to the seminar activities and achieve the Unit Learning Objectives.


Cloud (Online): Learning experiences are via CloudDeakin


This unit examines the nature of marketing management from a marketing planning perspective. The focus of discussion is the coordinated activities of the network of producers of goods, services and experiences which seek to satisfy their customers. Emphasis is placed on marketing strategy formulation and the use of strategic marketing mix elements in developing and maintaining a market orientation and assessing organisational performance. Such aspects of marketing as marketing research, customer behaviour, product innovation, and marketing communication are also examined.


Assessment 1 - Seminar exercises - 40%

Assessment 2 (Individual) - Marketing assignment (2000 words) - 20%

Examination 2 hours - 40%

Hurdle requirement: achieve at least 50% of the available marks in the examination

Unit Fee Information

Student Contribution Rate*Student Contribution Rate**Fee rate - Domestic Students Fee rate - International students

* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.

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