Unit details
MMK277 - Marketing Management
| Offered at: | (B, S, online, W) |
|---|---|
| Credit point(s): | 1 |
| Offerings: | Trimester 1 (B, S, W, online), trimester 2 (B, S, online) or trimester 3 (B, online) |
| EFTSL value: | 0.125 |
| Previously coded as: | MMK177 |
| Unit chair: | A Ringer (Trimester 1), TBA (Trimester 2), S Adam (Trimester 3) |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | MMK101 |
| Contact hours: | 1 x 1 hour recorded lecture and 1 x 2 hour workshop per week |
| Note: Online teaching methods require internet access. Please refer to the most current computer specifications. | |
Content
This unit examines the nature of marketing management from a marketing planning perspective. The focus of discussion is the coordinated activities of the network of producers of goods, services and experiences which seek to satisfy their customers. Emphasis is placed on marketing strategy formulation and the use of strategic marketing mix elements in developing and maintaining a market orientation and assessing organisational performance. Such aspects of marketing as marketing research, customer behaviour, product innovation, and marketing communication are also examined.
Assessment
Assessment 1 (Individual) - Workshop Exercises 30%
Assessment 2 (Group/2 students and Individual) - Marketing strategy assignment 30%
Examination 2 hours 40%
Hurdle requirement: achieve at least 50% of the available marks in the examination
Unit Fee Information
| Student Contribution Rate* | Student Contribution Rate** | Fee rate - Domestic Students | Fee rate - International students |
| $1260 | $1260 | $2594 | $2754 |
* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.
