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MMK325 - Strategic Marketing

Unit details


2017 unit information

Enrolment modes:Trimester 1: Waterfront (Geelong), Cloud (online)
Trimester 2: Burwood (Melbourne), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit chair:

A Ferdous (Trimester 1 and trimester 2)


Must have passed a unit in MMK101, MMK277 and must have passed MIS384 and must have passed four units in MMK251, MMK265, MMK266, MMK280, MMK368, MMK393



Incompatible with: Nil
Contact hours:

Campus: 1 x 1 hour class, 1 x 2 hour seminars per week

Cloud (Online): Learning experiences are via CloudDeakin


The unit considers the nature of marketing strategy and its relationship to corporate strategy formulation. Strategic planning is looked at from a marketing orientation, focusing on how an organisation's resources can be more effectively utilised to achieve objectives. This includes an examination of the relationship between marketing activities and organisational strategic planning, an analysis of strategic marketing concepts and the evaluation and control of the strategic marketing process.


Assessment 1 (Group of 3) - Strategic Marketing Applied Report (3500 words) - 60%

Assessment 2 (Individual) - Brief Case Study Reports - (2000 words) - 20%

Assessment 3 (Individual) - Professional Identity Task in Marketing - 20%:

Part A: Video Pitch - 10%

Part B: Identifying Self Skills and Capabilities in Marketing (1000 words) - 10%

Hurdle requirement: Achieve at least 50% of Assessment 2 and 3 combined marks (i.e. at least 20 out of 40 marks)


Unit Fee Information

Unit fee information available soon

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