Unit details
MMK733 - Strategic Marketing
| Offered at: | (B, online) |
|---|---|
| Credit point(s): | 1 |
| Offerings: | Trimester 1 |
| EFTSL value: | 0.125 |
| Unit chair: | P Kay |
| Prerequisite: | Nil |
| Corequisite: | MPK732, MPR732 or MPT732 |
| Incompatible with: | Nil |
| Contact hours: | 1 x 3 hour seminar per week |
| Note: Online teaching methods require internet access. Please refer to the most current computer specifications. | |
Content
The unit provides a thorough examination of the two major aspects of strategic marketing. The first is the analytical framework for strategic market planning: the nature of strategic market planning; analysing market opportunity and competitive capability. The second major aspect examines managerial aspects of planning: defining the business; industries and their evolution; global marketing policy and planning systems; and organisation, implementation and control. The overall objective of the unit is to demonstrate the role of strategic marketing in creating sustainable competitive advantage.
Assessment
Written Assignment 3500 words 40%, Examination 2 hours 60%
Unit Fee Information
| Student Contribution Rate* | Student Contribution Rate** | Fee rate - Domestic Students | Fee rate - International students |
| $1224 | $1224 | $2777 | $3467 |
* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.
