MMK737 - Online Marketing
|Year||2016 unit information|
|Enrolment modes:||Trimester 1: Burwood (Melbourne), Cloud (online)|
Campus: 1 x 3 hour seminar each week
Cloud (Online): Learning expereinces are via CloudDeakin
This unit examines and discusses the impact of the Internet on marketing science and practice. Particular emphasis is given to the role of the World Wide Web in current and future integrated marketing communication, customer fulfilment strategy and customer relationship management.
Written Assignment 1 (group of 3 students) - 4000 words - 40%
Examination (2 hours) - 60%