MMK737 - Online Marketing
|Year||2016 unit information|
|Enrolment modes:||Trimester 2: Burwood (Melbourne), Cloud (online)|
Campus: 1 x 3 hour seminar each week
Cloud (Online): Learning expereinces are via CloudDeakin
This unit examines and discusses the impact of the Internet on marketing science and practice. Particular emphasis is given to the role of the World Wide Web in current and future integrated marketing communication, customer fulfilment strategy and customer relationship management.
Written Assignment 1 (group of 3 students) - 4000 words - 40%
Examination (2 hours) - 60%
Unit Fee Information
All Commonwealth Supported Place (CSP), fee paying undergraduate and pre-2016 commencing students
Unit fee information available soon
2016 commencing International and full fee paying postgraduate domestic students
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