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MMK737 - Online Marketing

Unit details

Year2016 unit information
Enrolment modes:Trimester 1: Burwood (Melbourne), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit chair:

M Valos

Incompatible with: Nil
Contact hours:

Campus: 1 x 3 hour seminar each week

Cloud (Online): Learning expereinces are via CloudDeakin


This unit examines and discusses the impact of the Internet on marketing science and practice. Particular emphasis is given to the role of the World Wide Web in current and future integrated marketing communication, customer fulfilment strategy and customer relationship management.


Written Assignment 1 (group of 3 students) - 4000 words - 40%

Examination (2 hours) - 60%

Unit Fee Information

All Commonwealth Supported Place (CSP), fee paying undergraduate and pre-2016 commencing students

Unit fee information available soon

2016 commencing International and full fee paying postgraduate domestic students

Your units are priced based on the course you are enrolled in. Please refer to the current year's course entry to estimate the unit cost.

You can calculate the cost of each unit by using the following calculation:

Course fee x unit EFTSL value = unit price

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