MMK738 - Integrated Marketing Communication
|Year||2015 unit information|
|Enrolment modes:||Trimester 2: Burwood (Melbourne), Cloud (online)|
|Previously coded as:||Nil|
|Unit chair:||M Valos|
Campus: 3 hours per week
Cloud (Online): Learning experiences are via CloudDeakin
The aim of this unit is to apply the planning, executing and evaluating processes of the Integrated Marketing Communication (IMC) model to industry case studies (in both class and assignment). Students will develop skills in understanding and applying synergies between marketing communication tools such as advertising, sales promotion, public relations, digital and personal selling. This promotional tools need to be applied in an effective and efficient way to impact consumers. In addition, approaches to developing appropriate brand messages and achieving brand consistency through multiple media will be developed.
Assessment 1 (Group report) - Written assignment - 40%
Examination (2 hours) - 60%
Unit Fee Information
|Student Contribution Rate*||Student Contribution Rate**||Fee rate - Domestic Students||Fee rate - International students|
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.