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MMK751 - Services Marketing

Enrolment modes:Trimester 1: Burwood (Melbourne), Cloud (online)
Credit point(s):1
EFTSL value: 0.125
Unit chair:

L McQuilken

Prerequisite:Nil
Corequisite:

MPK732, MPR732 or MPT732

Incompatible with:

Nil

Contact hours: 1 x 3 hour seminar per week.
Note: You will need to access substantial learning resources and experiences in CloudDeakin (Deakin’s online learning environment). Compliance with the Standards in computing, connectivity and student capability are a condition on your enrolment.

Content

Service industries currently account for approximately 70-80% of Australia's GDP and employ approximately 90-95% of the workforce. It is anticipated that 90% of all new jobs created during this decade will be in the service sector. Service organisations differ in many important respects from manufacturing organisations, requiring a distinctive approach to planning and implementing marketing strategy. This subject builds on the knowledge gained in Marketing Management by providing a detailed analysis of how to tailor marketing goals and strategies to service organisations.  This is a highly practical unit that allows students the opportunity to apply theory to real-life situations on an on-going basis.

Assessment

Written Assignment 4500-5000 words 50%, Examination 2 hours 50%

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