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MMM799 - Arts Fundraising and Sponsorship

Unit details

Year2016 unit information
Enrolment modes:Trimester 2: Cloud (online)
Credit point(s):1
Unit chair:H Glow
Incompatible with: Nil
Contact hours:

Learning experiences are via CloudDeakin


Arts sponsorship and philanthropy provide vital benefits to cultural organisations. In an increasingly competitive environment, and with declining government funding, the arts and cultural sector is looking to develop strong and sustainable relationships through a diversity of partnerships. This unit gives students the opportunity to understand and analyse a fundraising or sponsorship case study and the contextual pressures that affect its outcome. The topics addressed in this unit include: the nature and role of fundraising; the principles and practices of government relations and corporate sponsorship; and philanthropy and donors.


Written Assignment 1 2000-2500 words 30%

Written Assignment 2 4000-4500 words 60%

Written Assignment 3 1000 words 10%

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