MMS308 - Sport Marketing
|Year||2016 unit information|
|Enrolment modes:||Trimester 2: Burwood (Melbourne), Cloud (online)|
MMK277 or MMK101
Campus: 1 x 1.5 hour class, 1 x 1.5 hour seminar per week
Cloud (Online): Learning experiences are via CloudDeakin
The unit examines techniques and strategies applicable to the marketing of sport as well as marketing through sport. The unit will focus on sport as a service and the unique characteristics of the sport product, the sport consumer, and hence the sport marketing mix. A special emphasis is placed on customer service and retention. A key learning outcome for students will be the development of a strategic sport marketing plan.
Assignment 4000 words 50%
Examination 2 hours 50%
Unit Fee Information
All Commonwealth Supported Place (CSP), fee paying undergraduate and pre-2016 commencing students
Unit fee information available soon
2016 commencing International and full fee paying postgraduate domestic students
Your units are priced based on the course you are enrolled in. Please refer to the current year's course entry to estimate the unit cost.
You can calculate the cost of each unit by using the following calculation:
Course fee x unit EFTSL value = unit price