MMS712 - Sport Marketing
|Year||2016 unit information|
|Enrolment modes:||Trimester 2: Burwood (Melbourne), Cloud (online)|
|Unit chair:||S Nguyen|
Campus: 1 x 3 hour seminar per week
Cloud (Online): Learning experiences are via CloudDeakin
The unit will introduce students to the marketing management process. The use of the marketing mix, product, price, promotion and distribution will be developed and related to sport. Traditional use of marketing theory in sport will be examined and an analysis of sport marketing functions will be conducted. This will include positioning the sport product, market segmentation, sport marketing and technology, and the development of marketing plans.
Assessment 1 (Group – 4 students) - Marketing analysis (4000 words) – 40%
Assessment 2 (Individual) – Case study (4000 words) - 60%
Unit Fee Information
All Commonwealth Supported Place (CSP), fee paying undergraduate and pre-2016 commencing students
Unit fee information available soon
2016 commencing International and full fee paying postgraduate domestic students
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