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MMS712 - Sport Marketing

Enrolment modes:Trimester 2: Burwood (Melbourne), Cloud (online)
Credit point(s):1
EFTSL value: 0.125
Unit chair:S Nguyen
Prerequisite:Nil
Corequisite:Nil
Incompatible with: Nil
Contact hours: 1 x 3 hour seminar per week
Note: You will need to access substantial learning resources and experiences in CloudDeakin (Deakin’s online learning environment). Compliance with the Standards in computing, connectivity and student capability are a condition on your enrolment.

Content

The unit will introduce students to the marketing management process. The use of the marketing mix, product, price, promotion and distribution will be developed and related to sport. Traditional use of marketing theory in sport will be examined and an analysis of sport marketing functions will be conducted. This will include positioning the sport product, market segmentation, sport marketing and technology, and the development of marketing plans.

Assessment

Assignment (Group/Max 4 Students) 50%, Written Assignment 4000 words 50%

Unit Fee Information

Unit fee information available soon

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8th June 2007