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MMS712 - Sport Marketing

Unit details

Year2017 unit information
Enrolment modes:Trimester 2: Burwood (Melbourne), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit chair:S Nguyen
Prerequisite:Nil
Corequisite:Nil
Incompatible with: Nil
Contact hours:

Campus: 1 x 3 hour seminar per week

Cloud (Online): Learning experiences are via CloudDeakin

Content

The unit will introduce students to the marketing management process. The use of the marketing mix, product, price, promotion and distribution will be developed and related to sport. Traditional use of marketing theory in sport will be examined and an analysis of sport marketing functions will be conducted. This will include positioning the sport product, market segmentation, sport marketing and technology, and the development of marketing plans.

Assessment

Assessment 1 (Group – 4 students) - Marketing analysis (4000 words) – 40%

Assessment 2 (Individual) – Case study (4000 words) - 60%

Unit Fee Information

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