MMS715 - Sport Promotions and Public Relations
|Year||2016 unit information|
|Enrolment modes:||Trimester 1: Burwood (Melbourne), Cloud (online)|
Campus: 1 x 3 hour seminar per week
Cloud (Online): Learning experiences are via CloudDeakin
The unit examines promotional management strategies as they apply to sporting organisations. Students will examine the promotion mix including advertising, sales promotions, personal selling and public relations. Special emphasis will be placed on the study of public relations and its role in managing the media within the sport management industry.
Assessment 1 (Group maximum of 4 students) - Written assignment 4000 words plus oral presentation 40%
Assessment 2 (Individual) - Written assignment 4000 words 40%
Assessment 3 (Individual) - Written reflections 2000 words 20%
Unit Fee Information
All Commonwealth Supported Place (CSP), fee paying undergraduate and pre-2016 commencing students
Unit fee information available soon
2016 commencing International and full fee paying postgraduate domestic students
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