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Unit details

MMS715 - Sport Promotions and Public Relations

Enrolment modes:Trimester 1: Burwood (Melbourne), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit chair:

A Karg

Prerequisite:MMS712
Corequisite:Nil
Incompatible with: Nil
Contact hours: 1 x 3 hour seminar per week

Note:

You will need to access substantial learning resources and experiences in CloudDeakin (Deakin’s online learning environment). Compliance with the Standards in computing, connectivity and student capability are a condition on your enrolment.

Content

The unit examines promotional management strategies as they apply to sporting organisations. Students will examine the promotion mix including advertising, sales promotions, personal selling and public relations. Special emphasis will be placed on the study of public relations and its role in managing the media within the sport management industry.

Assessment

Assessment 1 (Group maximum of 4 students) - Written assignment 4000 words plus oral presentation 40%,

Assessment 2 (Individual) - Written assignment 4000 words 40%,

Assessment 3 (Individual) - Written reflections 2000 words 20%.

Unit Fee Information

Student Contribution Rate*Student Contribution Rate**Fee rate - Domestic Students Fee rate - International students
$1283$1283$2962$3697

* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.

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