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MMS773 - Sport Broadcasting

Unit details

Year2017 unit information
Enrolment modes:Trimester 2: Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit chair:

A Karg

Prerequisite:MMS712
Corequisite:Nil
Incompatible with: Nil
Contact hours:

Learning experiences are via CloudDeakin

Content

This unit focuses on the increasing influence of traditional and new media forms of content delivery on sport. Issues to be examined include the economics of broadcasting through rights revenue, contracts and inter-organisational partnerships, government policy influences on sport and broadcasting, scheduling and promotional benefits and the production process of live sporting events and programming. Measurement terms such as ratings and share will be introduced focusing on their translation into revenue and commercial opportunity. The unit also covers future trends in sport broadcasting within Australia and abroad.

Assessment

Assessment 1 (Individual) - Written Assignment (3000 words) - 40%

Assessment 2 (Individual) - Written Assignment (5000 words) - 60%

Unit Fee Information

Unit fee information available soon

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