MMS773 - Sport Broadcasting
|Year||2016 unit information|
|Enrolment modes:||Trimester 2: Cloud (online)|
Learning experiences are via CloudDeakin
This unit focuses on the increasing influence of traditional and new media forms of content delivery on sport. Issues to be examined include the economics of broadcasting through rights revenue, contracts and inter-organisational partnerships, government policy influences on sport and broadcasting, scheduling and promotional benefits and the production process of live sporting events and programming. Measurement terms such as ratings and share will be introduced focusing on their translation into revenue and commercial opportunity. The unit also covers future trends in sport broadcasting within Australia and abroad.
Written assignment 1 3000 words 40%
Written assignment 2 5000 words 60%