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|Enrolment modes:||Trimester 1: Burwood (Melbourne), Cloud (online)|
Weeks 1-6 and 10-11: 1 x 3 hour seminar per week.
Weeks 7-9: 1 x 2 hour computer lab session per week.
You will need to access substantial learning resources and experiences in CloudDeakin (Deakin’s online learning environment). Compliance with the Standards in computing, connectivity and student capability are a condition on your enrolment.
The unit will develop students' appreciation of the scope of research in business marketing, together with the processes and techniques used commonly in research. Topics include an introduction to research in marketing, problem definition, research design, qualitative and quantitative methods, measurement concepts, qualitative and quantitative data analysis, univariate and multivariate statistical analysis, sensitivity analysis, the development of business marketing models, reporting and presentation of results. Applications of research in business marketing in the areas of strategic analysis, pricing, brand management, consumer behaviour or sales forecasting will also be discussed.
Written Assignment 4000 words 40%, Examination 2 hours 60%
Unit Fee Information
Unit fee information available soon