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MPK713 - Consumer Behaviour

Unit details

Year2016 unit information
Enrolment modes:Trimester 1: Burwood (Melbourne), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Previously coded as:Nil
Unit chair:

P Harrison

Prerequisite:

Nil

Corequisite:

MPK732/MPT732/MPR732

Incompatible with:

MPK712

Contact hours:

Campus: 3 hours per week

Cloud(online): Learning resources are via CloudDeakin

 

Content

Understanding the behaviour of consumers and the factors that influence their behaviour is critical to marketing managers, CEOs, and company directors. This unit aims to explore consumer behaviour in a broad frame, and examines critical issues in consumer behaviour. The disciplines of psychology, social psychology, behavioural economics, philosophy and sociology will form the foundation for topics examined in this unit.

Assessment

Assessment 1 (Group of 2-4) Detailed proposal outlining research project, 500 words, 5%

Assessment 2 (Group of 2-4) Written assignment (Case study analysis) 3000 words, 30%

Assessment 3 (Group of 2-4) Five minute digital presentation (either a short film/documentary or audio podcast) 15%

Assessment 4 (Individual) Time-based assignment (Business case study/Problem solving analysis) 2500 words, 7 days or 168 hours, 50%

Hurdle requirement: Achieve at least 50% of the marks available in Assessment 4.

Unit Fee Information

If you are:

Domestic

  • in a Commonwealth Supported Place (CSP) - refer to Unit based calculation below.
  • an undergraduate full fee paying student - refer to Unit based calculation below.
  • postgraduate full fee paying students commenced before 2016 - refer to Unit based calculation below.
  • postgraduate full fee paying students commencing in 2016 - refer to Course based calculation below.
  • a non-award student - refer to Unit based calculation below.

International

  • an undergraduate, postgraduate or Higher Degree by Research student commenced before 2016 - refer to Unit based calculation below.
  • an undergraduate, postgraduate or Higher Degree by Research student commencing in 2016 - refer to Course based calculation below.
  • a non-award student - refer to Unit based calculation below.

Course based calculation

Your unit tuition fees are based on the course you are enrolled in. Please refer to the current year's course entry to estimate the unit cost.


Unit based calculation

Your tuition fees are calculated on the units you enrol in. This means your fees are based on the units you choose to study and not a fixed course price. The tuition fees for this unit are displayed in the table below:


Student Contribution Rate*Student Contribution Rate**Fee rate - Domestic Students Fee rate - International students
$1305$1305$3051$3864

* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.

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