Return to previous page

MPK713 - Consumer Behaviour

Unit details

Year2016 unit information
Enrolment modes:Trimester 1: Burwood (Melbourne), Cloud (online)
Credit point(s):1
Previously coded as:Nil
EFTSL value:0.125
Unit chair:

P Harrison





Incompatible with:


Contact hours:

Campus: 3 hours per week

Cloud(online): Learning resources are via CloudDeakin



Understanding the behaviour of consumers and the factors that influence their behaviour is critical to marketing managers, CEOs, and company directors. This unit aims to explore consumer behaviour in a broad frame, and examines critical issues in consumer behaviour. The disciplines of psychology, social psychology, behavioural economics, philosophy and sociology will form the foundation for topics examined in this unit.


Assessment 1 - Detailed proposal outlining research project - 10%

Assessment 2 - Written assignment (case study analysis 3000 words plus three minute digital presentation) - 40%

Examination (2 hours) - 50%

Unit Fee Information

All Commonwealth Supported Place (CSP), fee paying undergraduate and pre-2016 commencing students

Unit fee information available soon

2016 commencing International and full fee paying postgraduate domestic students

Your units are priced based on the course you are enrolled in. Please refer to the current year's course entry to estimate the unit cost.

You can calculate the cost of each unit by using the following calculation:

Course fee x unit EFTSL value = unit price

Return to previous page