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Unit details

MPK713 - Consumer Behaviour

Enrolment modes:Trimester 1: Burwood (Melbourne), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Previously coded as:Nil
Unit chair:

P Harrison

Prerequisite:

Nil

Corequisite:

MPK732/MPT732/MPR732

Incompatible with:

MPK712

Contact hours:

3 hours per week

Note:

You will need to access substantial learning resources and experiences in CloudDeakin (Deakin’s online learning environment). Compliance with the Standards in computing, connectivity and student capability are a condition on your enrolment.

Content

Understanding the behaviour of consumers and the factors that influence their behaviour is critical to marketing managers, CEOs, and company directors. This unit aims to explore consumer behaviour in a broad frame, and examines critical issues in consumer behaviour. The disciplines of psychology, social psychology, behavioural economics, philosophy and sociology will form the foundation for topics examined in this unit.

Assessment

Assessment 1 - Detailed proposal outlining research project - 10%

Assessment 2 - Written assignment (case study analysis 3000 words plus three minute digital presentation) - 40%

Examination (2 hours) - 50%

Unit Fee Information

Student Contribution Rate*Student Contribution Rate**Fee rate - Domestic Students Fee rate - International students
$1283$1283$2962$3697

* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.

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