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|Enrolment modes:||Trimester 1: Burwood (Melbourne), Cloud (online)|
Trimester 2: Burwood (Melbourne), Cloud (online)
Trimester 3: Burwood (Melbourne), Cloud (online)
|Previously coded as:||MMK732|
|Contact hours:||1 x 3 hour seminar per week|
You will need to access substantial learning resources and experiences in CloudDeakin (Deakin’s online learning environment). Compliance with the Standards in computing, connectivity and student capability are a condition on your enrolment.
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This unit examines the integrative nature of the marketing management process. Topics addressed include the marketing environment; marketing research; segmentation, targeting and positioning; consumer behaviour; pricing considerations and approaches; integrated marketing communications; product strategy and new product development; managing place; international marketing; marketing planning, implementation and control. The unit not only introduces participants to core marketing concepts and techniques, but also encourages the application of these within the context of participants' work environment.
Assessment 1 (individual) - Case study exercises x 2 - 25%
Assessment 2 (group- 2 students) - Blogging (2500 words) - 25%
Examination (2 hours) - 50%
Hurdle requirement: achieve at least 50% of the marks available on the examination
Unit Fee Information
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