MPK732 - Marketing Management
|Year||2016 unit information|
|Enrolment modes:||Trimester 1: Burwood (Melbourne), Cloud (online)|
Trimester 2: Burwood (Melbourne), Cloud (online)
Trimester 3: Burwood (Melbourne), Cloud (online)
|Previously coded as:||MMK732|
Ho Yin Wong (Trimester 1), C Driesener (Trimester 3)
Campus: 1 x 3 hour seminar per week
Cloud(online): Learning resources are via CloudDeakin
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This unit examines the integrative nature of the marketing management process. Topics addressed include the marketing environment; marketing research; segmentation, targeting and positioning; consumer behaviour; pricing considerations and approaches; integrated marketing communications; product strategy and new product development; managing place; international marketing; marketing planning, implementation and control. The unit not only introduces participants to core marketing concepts and techniques, but also encourages the application of these within the context of participants' work environment.
Assessment 1 (individual) - Case study exercises x 2 - 25%
Assessment 2 (group- 2 students) - Blogging (2500 words) - 25%
Examination (2 hours) - 50%
Hurdle requirement: achieve at least 50% of the marks available on the examination
Unit Fee Information
All Commonwealth Supported Place (CSP), fee paying undergraduate and pre-2016 commencing students
Unit fee information available soon
2016 commencing International and full fee paying postgraduate domestic students
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