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MPK736 - International Marketing

Unit details

Year2016 unit information
Enrolment modes:Trimester 2: Burwood (Melbourne), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Previously coded as:MMK736
Unit chair:M Taghian
Prerequisite:Nil
Corequisite:

MPK732, MPR732 or MPT732

Incompatible with:

MPT736

Contact hours:

Campus: 1 x 3 hour seminar per week 

Cloud(online): Learning resources are via CloudDeakin

Note:

This unit is available in study tour mode. Click here for more information.

Content

The purpose of this unit is to examine the key elements in the formulation and implementation of international marketing strategy. The unit analyses the stages through which the firm moves in formulating its global strategy; initial entry; local market expansion; and global rationalisation. The formulation and implementation of strategy is discussed within the context of increasing interdependence of country markets and regional market integration.

Assessment

Assessment 1 (Individual) - Written Assignment 1 (1000 words) - 10%

Assessment 2 (Individual) - Written Assignment 2 (2500 words) - 30%

Examination (2 hours) - 60%

Hurdle requirements: achieve a passing grade on the assignments (1 and 2 combined) and at least 50% of the marks available on the examination. 

Unit Fee Information

If you are:

Domestic

  • in a Commonwealth Supported Place (CSP) - refer to Unit based calculation below.
  • an undergraduate full fee paying student - refer to Unit based calculation below.
  • postgraduate full fee paying students commenced before 2016 - refer to Unit based calculation below.
  • postgraduate full fee paying students commencing in 2016 - refer to Course based calculation below.
  • a non-award student - refer to Unit based calculation below.

International

  • an undergraduate, postgraduate or Higher Degree by Research student commenced before 2016 - refer to Unit based calculation below.
  • an undergraduate, postgraduate or Higher Degree by Research student commencing in 2016 - refer to Course based calculation below.
  • a non-award student - refer to Unit based calculation below.

Course based calculation

Your unit tuition fees are based on the course you are enrolled in. Please refer to the current year's course entry to estimate the unit cost.


Unit based calculation

Your tuition fees are calculated on the units you enrol in. This means your fees are based on the units you choose to study and not a fixed course price. The tuition fees for this unit are displayed in the table below:


Student Contribution Rate*Student Contribution Rate**Fee rate - Domestic Students Fee rate - International students
$1305$1305$3051$3864

* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.

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