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MPK736 - International Marketing

Unit details

Year2016 unit information
Enrolment modes:Trimester 2: Burwood (Melbourne), Cloud (online)
Credit point(s):1
Previously coded as:MMK736
EFTSL value:0.125
Unit chair:M Taghian

MPK732, MPR732 or MPT732

Incompatible with:


Contact hours:

Campus: 1 x 3 hour seminar per week 

Cloud(online): Learning resources are via CloudDeakin


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The purpose of this unit is to examine the key elements in the formulation and implementation of international marketing strategy. The unit analyses the stages through which the firm moves in formulating its global strategy; initial entry; local market expansion; and global rationalisation. The formulation and implementation of strategy is discussed within the context of increasing interdependence of country markets and regional market integration.


Written Assignment 1 1000 words 10%, Written Assignment 2 2500 words 30%, Examination 2 hours 60%, Hurdle requirements: achieve a passing grade on the assignments (1 and 2 combined) and at least 50% of the marks available on the examination. 

Unit Fee Information

All Commonwealth Supported Place (CSP), fee paying undergraduate and pre-2016 commencing students

Unit fee information available soon

2016 commencing International and full fee paying postgraduate domestic students

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