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|Enrolment modes:||Trimester 2: Burwood (Melbourne), Cloud (online)|
|Previously coded as:||MMK736|
|Unit chair:||M Taghian|
MPK732, MPR732 or MPT732
|Contact hours:||1 x 3 hour seminar per week|
You will need to access substantial learning resources and experiences in CloudDeakin (Deakin’s online learning environment). Compliance with the Standards in computing, connectivity and student capability are a condition on your enrolment.
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The purpose of this unit is to examine the key elements in the formulation and implementation of international marketing strategy. The unit analyses the stages through which the firm moves in formulating its global strategy; initial entry; local market expansion; and global rationalisation. The formulation and implementation of strategy is discussed within the context of increasing interdependence of country markets and regional market integration.
Written Assignment 1 1000 words 10%, Written Assignment 2 2500 words 30%, Examination 2 hours 60%, Hurdle requirements: achieve a passing grade on the assignments (1 and 2 combined) and at least 50% of the marks available on the examination.
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