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|Offered at:||(B, X)|
|Cohort rule:||(For Doctor of Business Administration Students only)|
|Unit chair:||M Taghian|
MPK932, MPR932 or MPT932
|Contact hours:||1 x 3 hour seminar per week|
Online teaching methods require internet access. Please refer to the most current computer specifications.
This unit is available in study tour mode. Click here for more information.
The purpose of this unit is to examine the key elements in the formulation and implementation of international marketing strategy. The unit analyses the stages through which the firm moves in formulating its global strategy; initial entry; local market expansion; and global rationalisation. The formulation and implementation of strategy is discussed within the context of increasing interdependence of country markets and regional market integration.
Assignment 1 1000 words 10%, Assignment 2 2500 words 30%, Examination 2 hours 60%, Hurdle requirement: achieve a passing grade on the assignments (1 and 2 combined) and at least 50% of the marks available on the examination.
Unit Fee Information
|Student Contribution Rate*||Student Contribution Rate**||Fee rate - Domestic Students||Fee rate - International students|
* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.