MPK936 - International Marketing
|Year||2015 unit information|
|Enrolment modes:||Trimester 2: Burwood (Melbourne), Cloud (online)|
|Cohort rule:||(For Doctor of Business Administration Students only)|
|Unit chair:||M Taghian|
MPK932, MPR932 or MPT932
Campus: 1 x 3 hour seminar per week
Cloud(online): Learning resources are via CloudDeakin
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The purpose of this unit is to examine the key elements in the formulation and implementation of international marketing strategy. The unit analyses the stages through which the firm moves in formulating its global strategy; initial entry; local market expansion; and global rationalisation. The formulation and implementation of strategy is discussed within the context of increasing interdependence of country markets and regional market integration.
Assignment 1 1000 words 10%, Assignment 2 2500 words 30%, Examination 2 hours 60%, Hurdle requirement: achieve a passing grade on the assignments (1 and 2 combined) and at least 50% of the marks available on the examination.
Unit Fee Information
|Student Contribution Rate*||Student Contribution Rate**||Fee rate - Domestic Students||Fee rate - International students|
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.