MPK936 - International Marketing
|Year||2016 unit information|
|Enrolment modes:||Trimester 2: Burwood (Melbourne), Cloud (online)|
|Cohort rule:||(For Doctor of Business Administration Students only)|
|Unit chair:||M Taghian|
MPK932, MPR932 or MPT932
Campus: 1 x 3 hour seminar per week
Cloud(online): Learning resources are via CloudDeakin
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The purpose of this unit is to examine the key elements in the formulation and implementation of international marketing strategy. The unit analyses the stages through which the firm moves in formulating its global strategy; initial entry; local market expansion; and global rationalisation. The formulation and implementation of strategy is discussed within the context of increasing interdependence of country markets and regional market integration.
Assignment 1 1000 words 10%, Assignment 2 2500 words 30%, Examination 2 hours 60%, Hurdle requirement: achieve a passing grade on the assignments (1 and 2 combined) and at least 50% of the marks available on the examination.
Unit Fee Information
All Commonwealth Supported Place (CSP), fee paying undergraduate and pre-2016 commencing students
Unit fee information available soon
2016 commencing International and full fee paying postgraduate domestic students
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