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|Enrolment modes:||Trimester 2: Burwood (Melbourne), Cloud (online)|
|Cohort rule:||(For Doctor of Business Administration Students only)|
|Unit chair:||M Taghian|
MPK932, MPR932 or MPT932
|Contact hours:||1 x 3 hour seminar per week|
You will need to access substantial learning resources and experiences in CloudDeakin (Deakin’s online learning environment). Compliance with the Standards in computing, connectivity and student capability are a condition on your enrolment.
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The purpose of this unit is to examine the key elements in the formulation and implementation of international marketing strategy. The unit analyses the stages through which the firm moves in formulating its global strategy; initial entry; local market expansion; and global rationalisation. The formulation and implementation of strategy is discussed within the context of increasing interdependence of country markets and regional market integration.
Assignment 1 1000 words 10%, Assignment 2 2500 words 30%, Examination 2 hours 60%, Hurdle requirement: achieve a passing grade on the assignments (1 and 2 combined) and at least 50% of the marks available on the examination.
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